The Story Behind BAE Modest
BAE Modest is a Dubai-based modest swimwear and burkini brand founded in 2019 by co-founder Justin Fernandes. The brand was created with the belief that modesty, comfort, and modern fashion can exist together, offering modest swimwear that combines practical performance with contemporary style.
Today, BAE Modest offers burkinis, modest swimwear, swim hijabs, activewear, and beachwear and beach accessories through its online store and physical showroom in Dubai. The brand serves customers across the UAE and internationally, with sizes ranging from S to 10XL.
When Was BAE Modest Founded
BAE Modest was founded in 2019. BAE Modest was Dubai's 1st dedicated burkini brand and the only dedicated burkini boutique.
Why Was BAE Modest Founded
BAE Modest was founded with a vision to create a consumer-centric modest fashion brand that blends luxury, style, and practicality. Its founders started the brand on the belief that modest fashion and contemporary design don't have to be a trade-off, aiming to make modest fashion affordable without compromising on sophistication or style.
From the beginning, the brand has focused on creating modest swimwear that offers:
| Brand Focus | Purpose |
|---|---|
| Modest coverage | Supports different modest dressing preferences. |
| Comfortable fit | Designed for everyday wear and swimming. |
| Contemporary design | Modern styles inspired by global fashion trends. |
| Quality materials | Durable fabrics suitable for repeated use. |
What Does the Name BAE Modest Mean
BAE stands for "Before Anything Else." The name reflects the brand's own stated priority, that its values, its customers' comfort, and modest fashion's core purpose come before trend-chasing or compromise.
Did BAE Modest Have a Different Name Before
Yes. The store previously operated under the branding BAE - Before Anything Else before rebranding specifically around modest fashion as BAE Modest. The core business is the same, the rebrand reflects a sharper focus on modest swimwear and fashion specifically rather than a change in ownership or founding story.
What Are BAE Modest's Core Values
BAE Modest states 4 core pillars: comfort through breathable, quick-drying fabrics, fit tailored to complement different body types, contemporary design inspired by global trends while honoring modest fashion values, and quality through durable materials and precise craftsmanship.
Read modest swimwear fabric guide for how the comfort pillar plays out in the brand's actual lycra and parachute fabric choices.
What Products Does BAE Modest Offer
BAE Modest specializes in modest fashion designed for swimming, exercise, and beachwear. Its product categories include:
| Product Category | Description |
|---|---|
| Burkinis | Full-coverage swimwear sets. |
| Modest swimsuits | Swimwear with varying levels of coverage. |
| Swim hijabs | Head coverings designed for swimming. |
| Modest activewear | Sportswear for exercise and fitness. |
| Kimono Cover-Ups | Lightweight layering pieces for the beach, pool, and resort wear. |
| Beach Shoes | Comfortable, water-friendly footwear with slip-resistant soles. |
| Beach Bags | Spacious bags for carrying swimwear, towels, and beach essentials. |
| Towels | Soft, absorbent towels designed for the beach and pool. |
| Summer Hats | Sun-protective hats for added shade and outdoor comfort. |
| Beachwear | Cover-ups and accessories for beach and resort outings. |
Most of BAE collections are available in a wide range of sizes and age groups, helping more customers find a comfortable fit.
What Makes BAE Modest Different
BAE Modest focuses on combining modest coverage with modern styling and inclusive sizing. The brand highlights several features of its business, including:
- A dedicated focus on modest swimwear.
- Sizes ranging from S to 10XL.
- A physical burkini showroom in Dubai with fitting rooms.
- Choose UPF 50+ & Chlorine Resist Materials
- Luxury Designs with Affordable Pricing
- Online shopping with UAE and international shipping.
For more information, see Can You Try On Modest Swimwear In-Store in Dubai?
